Overview
The British Columbia Construction Association (BCCA) sought to scale several in-person training programs addressing psychological safety, bullying and harassment prevention, self-advocacy, and leadership in diverse workplaces. With the construction sector facing acute labour shortages, high stress levels, and significant retention challenges, BCCA needed a way to modernize and expand access to training that would help companies create safer, more inclusive, and more resilient workplaces. The goal was a robust suite of on-demand multimedia learning modules designed to shift workplace culture and support a broader, more diverse workforce.
My Role
- Learning Product Strategy & Instructional Design Leadership: Collaborated closely with the lead trainer, SME teams, and organizational development consultants to translate complex in-person training into structured, outcome-driven multimedia eLearning modules.
- LMS Research & Technical Direction: Led the technical team in surveying LMS platforms, assessing requirements, and delivering a clear platform recommendation aligned with BCCA’s long-term vision. Later supervised the transition to a new platform to support affiliate distribution models.
- Creative Direction & Visual Identity Development: Defined the visual identity for the program and extended it across all modules, including custom iconography, infographics, motion graphics, interface elements, set design, and wardrobe direction.
- Multimedia Production Leadership: Oversaw the creation of videos, animations, quizzes, surveys, and interactive components that brought key concepts to life while reinforcing learning retention and psychological safety principles.
- Cross-Team Coordination: Managed timelines, approvals, and feedback loops between BCCA, the creative team, technical team, SMEs, and the trainer. Maintained an exceptionally collaborative partnership that the trainer later described as one of the best working relationships of her career.
- Program Expansion: Produced three additional modules targeted at newcomers, managers, early-career workers, and mixed audiences, ensuring continuity of tone, accessibility, and instructional quality.
Challenge
Transforming expert-led, discussion-heavy workshops into engaging digital learning experiences required both instructional precision and creative innovation. The content needed to resonate with a wide range of workers—from apprentices and newcomers to experienced managers—while remaining grounded in the realities of construction sites and industry culture. BCCA also needed a learning platform capable of supporting future affiliate partners across Canada, with flexible financial and transactional models. The project demanded the coordination of trainers, subject matter experts, construction industry insiders, and organizational development consultants, all while maintaining a consistent educational approach and a scalable creative identity.
Outcome
The first suite of modules was widely praised by construction companies and industry members, becoming one of BCCA’s most successful workplace culture initiatives. Its strong reception prompted BCCA to expand the program nationally through an affiliate partnership model, supported by a new LMS platform and additional modules. The final program delivers a comprehensive, engaging, and scalable learning experience that helps construction employers improve psychological safety, strengthen retention, and build more inclusive workplaces—supporting long-term workforce resilience across the sector.
